Marketing

26 Skills

Marketing Station Objectives:

Upon successful completion of the Marketing Station Module, students will be able to:

  • Plan, organize, and manage photo shoots.
  • Understand the purpose of Look Books.
  • Navigate social media.
  • Differentiate between ads in trade magazines, brick and mortar boutiques, and on-line businesses.
  • Investigate new platforms for marketing.

Photo shoots

  • Working with modeling agencies – costs, benefits and relationships
  • Working with friends – costs and benefits and relationships
  • Creating a ‘look’ – working with hair and makeup artists
  • Lighting for different effects
  • Planning a shoot with 50 styles in one day
  • Teaching a new model what the camera ‘sees’ vs. real life
  • Managing a studio shoot, recording combinations of styles
  • Shooting for the web vs. advertising
  • Managing 1000 photos from a one day shoot using ‘Light Room’
  • Guidelines for selecting which photos to process
  • Using Photo Shop including ‘liquefy tool’

Look Books

  • Purpose
  • Cost for urgent vs. normal
  • Layout using ‘In Design’
  • Printers and types of digital ‘files’ required
  • Proofing
  • Digital versions

Advertising

  • Ads in Trade Magazines for seasonal shows
  • Ads for Brick and Mortar Boutiques to use
  • On Line businesses

Social Media

  • Thread machine from empty
  • Problem solve tension problems to achieve a strong, stable stitch
  • Use multiple thread types to achieve different edges
  • Control machine speed and direction

Markers for sample making

  • Facebook
  • Instagram
  • Pinterest
  • Snapchat
  • Twitter
  • New platforms and Guerrilla marketing