Upon successful completion of the Marketing Station Module, students will be able to:
Plan, organize, and manage photo shoots.
Understand the purpose of Look Books.
Navigate social media.
Differentiate between ads in trade magazines, brick and mortar boutiques, and on-line businesses.
Investigate new platforms for marketing.
Working with modeling agencies – costs, benefits and relationships
Working with friends – costs and benefits and relationships
Creating a ‘look’ – working with hair and makeup artists
Lighting for different effects
Planning a shoot with 50 styles in one day
Teaching a new model what the camera ‘sees’ vs. real life
Managing a studio shoot, recording combinations of styles
Shooting for the web vs. advertising
Managing 1000 photos from a one day shoot using ‘Light Room’
Guidelines for selecting which photos to process
Using Photo Shop including ‘liquefy tool’
Cost for urgent vs. normal
Layout using ‘In Design’
Printers and types of digital ‘files’ required
Ads in Trade Magazines for seasonal shows
Ads for Brick and Mortar Boutiques to use
On Line businesses
Thread machine from empty
Problem solve tension problems to achieve a strong, stable stitch
Use multiple thread types to achieve different edges
Control machine speed and direction
Markers for sample making
New platforms and Guerrilla marketing
About MD Fashion Institute
This new 'Education in the Arts' organization is a new exciting educational experience for national and international students. It offers experiences in the real world much like a valuable internship but the program is 'student oriented' and the results, testable. Not all students learn well in a classroom setting. They all learn by doing. In this environment they also learn work place skills.